All Project Liberal content — tweets, graphics, and video shorts — lives in Notion databases. Notion is where you add new content, review it, tag it, schedule it, and track its performance. Most of your day-to-day work happens here.

A Google Chat chatbot is also available as a companion tool. It can search, edit, and upload content to Notion through plain-language messages, and includes AI-powered workflows that help you write tweets, develop graphic concepts, and draft video scripts. The chatbot is covered in its own section later in this guide.

The system handles three content types:

Once content is added and scheduled, the system automatically publishes it to social media at the scheduled time, creates a record of the posting, and sends a confirmation. No manual posting is required.

Project Liberal operates two organizations, each with its own Notion content database and its own set of social media accounts:

Content you add to PL Action Content publishes to Action's social accounts. Content in PL Foundation Content publishes to Foundation's accounts. The two databases are structurally identical — same properties, same automations, same workflow.

Two supporting databases are shared across both orgs:

To add a tweet, create a new page in the appropriate Notion database (PL Action Content or PL Foundation Content). Most fields are filled in automatically by the system — you only need to provide the tweet text itself.

Step by Step

• Open the correct content database in Notion and click + New to create a new page.
• Fill in Caption (public) with the actual tweet text. This is exactly what gets posted to social media.
• If the tweet references or mentions a specific person, select them from the People in Content relation field. If the person isn't in the database yet, type their name and any identifying info into the Internal Notes field instead — the system will sort it out.
• You can also use Internal Notes to include any relevant context — topics, background info, related events — that helps the system categorize the content.
• Set Type to Tweet. This is the trigger. Once Type is set, the automation runs and fills in the remaining fields automatically (Name - Description, Tags, AI Summary, etc.).

What You Provide vs. What the System Fills In

To add a graphic (meme, data graphic, quote card, bold statement, etc.), create a new page and attach the image. The system handles everything else — Name, Tags, AI description, thumbnail generation.

Step by Step

• Open the correct content database and click + New.
• Upload the image file to the File (public) property. This is the image that will be published. You can upload directly or paste a Google Drive link.
• If the graphic references or mentions a specific person, select them from the People in Content relation field. If the person isn't in the database yet, type their name and any identifying info into Internal Notes.
• Use Internal Notes for any other relevant context — topics, event names, organizations, background — that helps the system categorize the content.
• Set Type to Graphic. This is the trigger. The automation runs and fills in Name - Description, Tags, AI description of the image, thumbnail, and other fields automatically.

What You Provide vs. What the System Fills In

Optional Fields You May Want to Add

Caption (public) — the text that accompanies the image on social media. Canva Link — link to the Canva design. Twitter Image Alt Text (public) — alt text for accessibility. Instagram Hashtags (public) — hashtags for Instagram.

To add a video short, create a new page and attach the video file. The system automatically transcribes the audio, generates a summary, creates metadata, and tags people — you just provide the video.

Step by Step

• Open the correct content database and click + New.
• Upload the video file to the File (public) property, or paste a Google Drive link to the video.
• If the video references or mentions a specific person, select them from the People in Content relation field. If the person isn't in the database, type their name and any identifying info into Internal Notes.
• Use Internal Notes for any other relevant context — topics, event names, related news, background — that helps the system categorize the content.
• Set Type to Video Short. This is the trigger. The automation runs and fills in Name - Description, Tags, Transcript (from audio), AI summary, and other fields automatically.

What You Provide vs. What the System Fills In

Setting the Type property is the trigger that kicks off all automatic processing. The automation reads whatever is on the page at that moment and fills in the rest.

You don't need to wait for or monitor this processing. It runs in the background and populates the relevant fields on the Notion page. If you need to verify it completed, check whether Name - Description and Tags have been filled in.

Every content page in both databases has the same set of properties. Some are filled in by you; others are populated automatically by the system.

Fields You Fill In

Fields Populated Automatically

Relation Fields (Auto-Managed)

The Status property tracks workflow state. Most statuses are passive labels, but any status with "Schedule" in the name triggers the scheduling automation. Setting status to Rejected will prevent content from being published regardless of any other settings.

Passive Statuses

These statuses are labels only. Setting them does not trigger any automation.

Schedule Statuses (Action Triggers)

Any status that contains "Schedule" triggers the scheduling automation. These are not final states — the system assigns a Scheduled Date and changes the Status to Approved once processing completes.

How Scheduling Flows

There are three ways to schedule content for publication:

Option 1: Set Scheduled Date Directly

Open the content page in Notion and set the Scheduled Date property to the desired date and time. Make sure the content Status is Approved (if you set a Scheduled Date via the chatbot, it does this automatically — in Notion you need to set both).

Option 2: Use a Schedule Status

Set Status to any option that starts with Schedule -. For example, Schedule - Send Now publishes as soon as possible (4-minute delay), Schedule - Today 10:00 AM schedules for that time, and so on. The system sets the Scheduled Date and changes Status to Approved for you. See Statuses & Triggers for the full list.

Option 3: Use the Chatbot or Card Buttons

Tell the chatbot to schedule a piece of content (e.g. "Schedule [Notion URL] for March 20 at 9am"), or click a scheduling button on a content card (e.g. "Send in 1 hour"). Scheduling via the chatbot requires Scheduling Permission — see the note above.

When content has a Scheduled Date, the automated publishing pipeline handles everything from that point forward.

Social Networks by Organization

The People in Content database tracks individuals who appear in or are referenced by content — politicians, public figures, commentators, etc. Each record stores the person's name, bio, identifying information, and social media handles across all major platforms (Twitter, Threads, Bluesky, Facebook, Instagram, TikTok, YouTube).

How People Get Tagged

When new content is added and its Type is set, the system automatically tries to identify people mentioned in the content and link them via the People in Content relation. If a person isn't in the database yet, a new record may be created. You can also tag people manually by editing the relation field on any content page.

Social Handle Lookup

To have the system automatically find someone's social media profiles, set the person's Status to Search for handles. The system will search the web for their profiles across all platforms and populate the URL fields. Handle formulas then extract the usernames automatically (e.g. (@ProjectLiberal)).

Every time content is published to social media, a record is automatically created in the Scheduling History database. This provides a log of what was published, when, and how it performed.

You can use this database to review publishing history, analyze what content performs well, and identify posting patterns.

The Google Chat chatbot is a companion tool that lets you interact with the content system through plain-language messages. It can do everything you can do in Notion — search, edit, upload — plus it has AI-powered workflows for writing tweets, developing graphic concepts, and drafting video scripts.

Send a message to the chatbot in any Google Chat space and it determines what you're asking for and routes it to the right workflow. No special commands needed.

Key Behaviors

Message history — the bot loads the last 10 messages from the current space on every execution, so it understands short follow-up replies.

Reply threading — when you reply to a message, the bot fetches the full original message for context.

New users — first-time users get a welcome message and a link to this documentation. An admin must grant permissions before you can take actions.

New spaces — when added to a new space, the bot auto-provisions settings and detects the organization from the space name.

Permissions — your available actions are controlled by permissions assigned to your account. The bot tells you exactly which permission is missing if something doesn't work. See Permission Types.

The chatbot needs to know which organization you're working with before processing any request. In Notion you simply work in the correct database — but in the chatbot, org context is set per space.

In a dedicated space (name contains "Action" or "Foundation"): org is detected automatically and locked.

In a Direct Message with the bot: you can set or switch org freely.

Requires Search Permission

While you can always search directly in Notion using filters and views, the chatbot provides a fast natural-language search across multiple fields simultaneously: Name/Description, Caption (public), Tags, and Transcript.

Results default to Approved status and return 4 results unless you request more. Up to 20 cards per search.

Requires Editing Permission

You can edit content directly in Notion at any time. The chatbot provides an alternative: share a Notion URL and describe what to change. The page ID is extracted automatically. All edits require confirmation before applying.

Editable Fields via Chatbot

Status · Name - Description · Caption (public) · Description (public) · Transcript · Tags · Temp · Scheduled Date (requires Scheduling Permission) · File (public) · Canva Link

Requires Upload Permission

While the recommended way to add content is directly in Notion (see the Adding Content sections above), you can also upload through the chatbot. This is useful for quick submissions or when you're already in a Google Chat conversation.

The chatbot infers content type from what you send: text-only → Tweet, image → Graphic, video → Video Short. Uploads proceed immediately with no confirmation step. Default status is Needs Review unless you include a Scheduled Date (which sets it to Approved).

Spell Check on Graphics

When you upload an image with visible text through the chatbot, it reads the text and checks for spelling/grammar errors. If errors are found, you'll be asked whether to fix them or continue. This check does not happen when adding graphics directly in Notion.

Links & Attachments

Canva links — any canva.com URL is extracted and stored in the Canva Link field.

Google Drive links — image links are downloaded and re-uploaded; non-image links stored in File (public).

Other URLs — images are treated as uploads; webpages are fetched and passed to the AI as context.

Direct image attachments — fetched, uploaded to Drive, thumbnail generated, AI description created.

The chatbot can write, rewrite, and generate tweet alternatives in Project Liberal's established voice — punchy, unapologetic, and rooted in classical liberal values.

Available Styles

Punchy declarative · Contrast / hypocrisy callout · "You can't be X and Y" · Question-led · "To be X is to be Y" · Sarcastic mockery · Historical parallel · Quote + attribution

Multiple tweets are always numbered. After delivery the bot offers follow-up options. Once satisfied, say "upload this" to send it to Notion.

The chatbot can develop meme concepts, graphic copy, and visual content ideas — full concepts including visual format, exact text, and how image and text work together.

Available Formats

Meme / image macro · Comparison / contrast · Stat-led / data graphic · Bold statement · Quote / screenshot · Question graphic · Satirical composite · List / breakdown

Each concept includes: the visual description, exact primary text, supporting copy, branding note, and a one-line explanation of why it works. Multiple concepts are always numbered.

The chatbot can write spoken-word scripts for short-form video — authoritative, evidence-driven, and built to stop the scroll.

Script Structures

Breaking news + analysis · Hook-first escalation · Contrast / reversal · Data-led argument · Rapid-fire rhetorical questions · Direct address / viewer response · Human interest story · Philosophical essay

Target Lengths

Scripts include inline visual directions where relevant (e.g. [ON SCREEN: $330 billion / year]). Word count is noted with every delivery. Multiple scripts are always numbered.

When the chatbot returns search results, edit confirmations, or upload confirmations, it displays them as interactive cards in Google Chat.

Each card shows a thumbnail, title, scheduled date, and up to 4 action buttons. Clicking a button applies the action (approve, reject, schedule, etc.) and the card updates in-place — no new message is posted.

The "Open in Canva" link only appears if the content has a Canva URL stored. Thumbnails use the Public Thumbnail URL, a Twitter icon for tweets, or a default placeholder.

Button configuration is per-space and managed through the Button Manager.

Chatbot actions are gated by permissions. Viewing your own permissions is available to everyone. Changing permissions requires Admin access. Changes require explicit confirmation.

Permissions only apply to the chatbot — anyone with access to the Notion workspace can work in the databases directly.

Configure up to 4 action buttons on content cards. Button configuration is per-space.

Default Configuration

Available Actions

approvecontent · rejectcontent · scheduleN (N = minutes) · suggestcontent

Your timezone affects how the chatbot interprets scheduled dates. Any user can view or change their timezone.

Permissions control what you can do through the chatbot. They do not affect direct access to Notion.

All users can view their own permissions: "What are my permissions?"

Working in Notion

• Setting Type is the trigger. All automatic processing (Name, Tags, transcription, thumbnails, AI descriptions, people tagging) starts when you set the Type property. Fill in your fields first, then set Type last.
• To re-run the automation, clear the Type field and re-select the content type. This sends the content through the full pipeline again.
• Any status with "Schedule" triggers publishing. Schedule - Send Now publishes immediately (4-min delay). Schedule - Today options use your timezone. Schedule - Cancel stops a pending schedule.
• You have 4 minutes to cancel "Schedule - Send Now." Change the status to Schedule - Cancel within that window.
• Set status to Rejected to block publishing. Rejected content will never be sent, even if a Scheduled Date exists.
• Schedule time options depend on your timezone. Set your timezone via the chatbot (see Timezone) to ensure the times are correct.
• Fill in Video Title for YouTube. The Video Title (public) property is used as the YouTube title.
• Use Internal Notes liberally. People not in the database, topics, context, event names — put it all here. The system uses it for better categorization.
• People auto-tagging isn't perfect. Check the People in Content relation and add any missing people manually.
• Set Status to "Search for handles" on People records to trigger automatic social media profile lookup.

Using the Chatbot

• Short replies continue the last workflow. Replying "yes" or "confirmed" picks up where the bot left off.
• Edits need confirmation; uploads don't. Uploads fire immediately. Edits always ask first.
• Only one Notion page per message. If you reference multiple URLs, only the first is acted on.
• Graphic + no help request → upload. Graphic + help request → Graphic Creation AI.
• Creation workflows offer follow-ups automatically. After every tweet, concept, or script, the bot suggests ways to refine.
• Multiple outputs are always numbered. Reference them by number for refinements.
• Once happy with a creation, say "upload this" to send it to Notion.
• Spaces are fully isolated. History, org settings, and buttons are per-space.
• Error messages are specific. If blocked by a permission, the error names exactly which one is missing.
• Chatbot spell-checks graphics on upload. If text errors are detected, you'll be asked before proceeding.
• Scheduling requires Scheduling Permission. If you can't schedule content via the chatbot, ask an administrator. You can check what you currently have with "What are my permissions?"